Don't make $50 Decisions. Make Million $ Decisions.

Hi Sheconomist Insider 👋 It’s Thamina, Founder of The Sheconomist. This is your bi-weekly dose of celebrating the female economy where I help ambitious, purpose-driven women like yourself flip the script on money, career & wellbeing conventions so you can live life on your own terms.

TLDR:

• 💚 This (brat) summer has truly been owned by women

• 💤 A female-founded brand that will help you sleep better

• 💰 Don’t make $50 decisions. Make million $ decisions

• 💥 2024 Forbes Power Women’s Summit

Friendly Ask: Do you love this newsletter? Do you want more in-depth resources such as courses, events, and a membership? Then please share The Sheconomist with your friends because I can only offer more when the scale is there. When one of us wins, we all win. Thank you. 💜 

🧪 Freedom Formulas

Between “brat” & “demure”, the unstoppable momentum of women’s sports, the Eras Tour in Europe & Kamala Harris setting records, this summer has truly been owned by women.

It’s a noticeable shift.

Women are leveraging their economic, cultural, and political power to redefine success and influence.

My key takeaways from this summer:

1️⃣ Let's celebrate the complex duality of modern womanhood where self-expression is not confined to a single narrative.

In a world and media landscape that often treats women ruthlessly and reduces them to simplistic stereotypes, “brat culture” emerged as a daring response.

Provocative, unapologetic, and a challenge to the strongman era that has sought to undermine women’s rights.

It’s not just about rebellion for rebellion’s sake, it’s about reclaiming cultural power in an era that has sought to silence women.

It’s not about seeking approval but about embracing the full spectrum of femininity.

👉 Example: WNBA athlete Angel Reese clapped back at the criticism she received for attending the Met Gala the night before playing the NY Liberty - "Women don't have to be one-dimensional, they don't have to do one thing.”

2️⃣ The Paris Olympics & WNBA have amplified the power of female athletes, both on and off the field, merging sport with culture in unprecedented ways.

Beyond the medals and records, female athletes have used this global stage to express individuality, cultural identity & social advocacy through their performances.

Global advertisers are increasingly turning to female athletes to lead their campaigns, capitalizing on the record-breaking ratings seen in the U.S. and Europe.

The impact is clear: There are now estimated to be double the number of brand campaigns featuring female athletes compared to previous years.

👉 Simone Biles, whose return to the global stage was accompanied by the release of her Netflix special, has become a powerful advocate for mental health. The focus on mental health has become a central narrative in women’s sports, further humanizing and deepening the connection between athletes and their audiences.

👉 GroupM, one of the world’s largest ad-buying agencies, collaborated with NBCUniversal to create advertising packages specifically for women’s events at the Olympics. While sponsorship deals for female athletes still lag behind their male counterparts, it's progress.

—

Oh and then Kamala Harris set a fundraising record at $540 million (+ broke Zoom along the way).

And Taylor Swift has become the first female musician to surpass the billion-dollar mark with her music alone. The Eras Tour, projected to gross $2.165B, is now the highest-grossing tour of all time and Swift has sold more tickets in a single day than any artist in history.

The female economy is here, she’s loud, and she’s not going anywhere. 🔥

❣️ Thamina’s Top Picks

📖 Pre-order your copy of FinTech Feminists - seriously, preordering someone’s book is one of the best ways you can support authors and their work. Plus, Nicole is awesome!!

💤 My Women@ LinkedIn team gifted this to me and I don’t think I could ever live without it anymore. If you love sleep or want to sleep more, look no further. Plus: woman-founded.

🎙️Hilarious, informative and well-produced. I just met the founder + co-host and immediately subscribed.

🩸 Let’s End Period Stigma. Really great insights and inspiring. Well worth the time investment.

✨ This week’s Moodboard

Post credits go to keiraaaaa.__, finartprints, melindamaria_jewlry, smartwomensociety

💸 Cooking up Wealth

Don’t make $50 decisions. Make million dollar decisions.

Let me tell you a little story.